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Lu, X., & Ensor, J. (2017, September). Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania
No abstract available.
Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context.
With the explosion of social mar...
Purpose and rationale
The purpose of the exploratory research is to provide a deeper understan...