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14 results

Introduction to arts, culture and leisure

Book Chapter
Ali-Knight, J., & Robertson, M. (2004)
Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50006-5
No abstract available.

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing

Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...

Edinburgh's Winter Festival.

Book Chapter
Wardrop, K. M., & Robertson, M. (2004)
Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50027-2
No abstract available.

Wine Tourism — A Thirst for Knowledge?

Journal Article
Charters, S., & Ali‐Knight, J. (2000)
Wine Tourism — A Thirst for Knowledge?. International Journal of Wine Marketing, 12(3), 70-80. https://doi.org/10.1108/eb008715
Wine tourism is a growing segment of the tourism industry. Wine tourists are not a homogeneous group, but seek differing components of the overall wine tourism experience. Thi...