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Abbott, M., Holland, R., Giacomin, J., & Shackleton, J. (2009). Changing affective content in brand and product attributes. Journal of Product and Brand Management, 18, 17-26. https://doi.org/10.1108/10610420910933335
Purpose – This paper aims to explore whether consumers' cognitive reactions to a branded product remain stable over time. In many created concepts, entity attributes are such ...