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69 results

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

Journal Article
Strand, A., & Robertson, M. (in press)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...

Mega-events brand meaning co-creation: the Olympic case

Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (in press)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...

Performing Tourism in Edinburgh, Chroma13a Visual Art Exhibition, Torrance Gallery, Edinburgh

Exhibition / Performance
Todd, L. Performing Tourism in Edinburgh, Chroma13a Visual Art Exhibition, Torrance Gallery, Edinburgh. [Painting]. 4 July 2020. (Unpublished)

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Todd, L. Performing Tourism in Edinburgh, Chroma13a Visual Art Exhibition, Torrance Gallery, Edinburgh. [Painting]. 4 July 2020. (Unpublished
My visual artwork will be exhibited in this group exhibition. This work has been developed around the theme of my research: performing tourism in Edinburgh as the festival cit...

Events management education

Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Taylor & Francis (Routledge
Abstract not available.

Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2019, September)
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...

GCHQ Cyber Zone at Cheltenham Science Festival (Curator)

Exhibition / Performance
Kerr, G. GCHQ Cyber Zone at Cheltenham Science Festival (Curator)
[https://issuu.com/cheltenhamfestivals/docs/science_festival_2019_brochure]. 4 June 2019 - 9 June 2019. (Unpublished
Step into a fascinating digital world…come into the GCHQ Cyber Zone and see what it’s like to be a code cracker, ethical hacker and cyber security expert. Escape to cyber spac...

Business Events - the application of design and transforming access

Presentation / Conference
Robertson, M., & McLachie, J. (2019, May)
Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland
This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In partic...

City sites and sights: using artists’ approaches in subverting the tourist gaze

Presentation / Conference
Todd, L. (2019, April)
City sites and sights: using artists’ approaches in subverting the tourist gaze. Paper presented at Visual Methods & Ethnography in Interdisciplinary Research Seminar Series, Edinburgh Napier University
Increasingly, travel and tourism practices have become a strategy for taking and sharing photographs. This is particularly apparent through the exponential growth of digital s...

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model.

Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019)
The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005
Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models....
5 results

An Edinburgh Festival City Map for Wester Hailes. This public engagement with research initiative was delivered as part of Explorathon 2019: European Researchers' Night. It involved a participative drawing and collage activity where members of the local community were asked to contribute to an Edinburgh Festival City Map for Wester Hailes

Whale Arts, Wester Hailes
27 September 2019

Festival Frontiers: The Festival City. What is a festival city? Edinburgh is known as 'the world's leading festival city' and many cities around the globe are designated or branded as festival cities through their significant provision of festivals and events. This panel discussion unpacked the meaning of the festival city, beyond the brand; and in doing so it asked what are the physical and symbolic frontiers of a festival city in the 21st century? The panel discussion was attended by more than 30 members of the public, Science festival professional delegates and representatives from Edinburgh's Festivals and strategic destination management stakeholders. Hosted by: Dr Louise Todd, Tourism and Languages, The Business School, Edinburgh Napier University With panellists: Dr Gary Kerr, Tourism and Languages, The Business School, Edinburgh Napier University, Kenneth Wardrop, Managing Director, Wardrop Consulting, Dr Kirstie Jamieson, Urbanism, Exhibition and Heritage Design, School of Arts and Creative Industries Edinburgh Napier University, James McVeigh, Head of Marketing and Innovation, Festivals Edinburgh

Edinburgh International Science Festival, Lomond Room, Pleasance, Edinburgh
8 April 2019

Visual Methods and Ethnography in Interdisciplinary Research

The Business School
6 March 2019 - 4 June 2019

The Fringe - my BFF. Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interpersonal relationships metaphor is applied to some products, with them viewed as people – such as friends, partners, family members and even enemies. Since its origination in 1947, the Edinburgh Festival Fringe has grown in a relatively organic way to become the largest and most renowned festival in the world. My talk will consider if a phenomenon like the Fringe is considered in similar interpersonal terms by its consumers as they organise, attend, support, and participate in their various stakeholder roles, from audience members to performers, and beyond. I will discuss my research where I interviewed consumers about their relationships with the Fringe. I discovered that the Fringe is viewed in numerous interpersonal terms, from casual, childhood and best friendships; to marriages and flings; and even in darker obsessive terms. My research also uncovered that many relationships with the Fringe are life-long, change over time, and can impact upon important life decisions. What does this tell us about ourselves and how we relate to something which is neither another human being nor a valued product, but an experience?

Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017

Universities of Scotland Events Conference, 2017 (USEC2017)

The Business School Edinburgh Napier University Craiglockhart Campus Colinton Road Edinburgh EH14 1DJ
24 March 2017