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19 results

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify a...

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?

Journal Article
Easson, H., & Leask, A. (in press)
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model.

Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019)
The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005
Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models....

Senior Visitors to Attractions

Presentation / Conference
Leask, A., & Barron, P. (2018, April)
Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling
No abstract available.

Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland.

Presentation / Conference
Leask, A., & Barron, P. (2017, December)
Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing., Rosen College, UCF, Florida
No abstract available.

Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland

Journal Article
Barron, P., & Leask, A. (2017)
Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...

Managing Asian attractions, Generation Y and face

Journal Article
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017)
Managing Asian attractions, Generation Y and face. Journal of Hospitality and Tourism Management, 32, 35-44. https://doi.org/10.1016/j.jhtm.2017.04.006
In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this st...

Management Challenges at Film-Induced Tourism Heritage Attractions

Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017)
Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), 548-566. https://doi.org/10.1080/21568316.2017.1303540
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...

Understanding primary stakeholders' multiple roles in hallmark event tourism management

Journal Article
Todd, L., Leask, A., & Ensor, J. (2017)
Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509. https://doi.org/10.1016/j.tourman.2016.09.010
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...

Visitor attraction management: a critical review of research 2009-2014

Journal Article
Leask, A. (2016)
Visitor attraction management: a critical review of research 2009-2014. Tourism Management, 57, 334-361. https://doi.org/10.1016/j.tourman.2016.06.015
Research publications focussing on visitor attractions have increased in recent years, with articles sourced from an increasingly broad range of disciplines and fields of stud...