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Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management, 270-271. Burlington, USA: Jones & Bartlett Learning
Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) ...
J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), (2009). International Perspectives of Festivals and Events
In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, &. A. (2009). Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis, xix. Oxford, UK: Elsevier
No abstract available
Smith, M., Carnegie, E., & Robertson, M. (2006). Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites, 110-124. Amsterdam: London: Elsevier Butterworth-Heinemann. doi:10.4324/9780080461755
The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implica...
Wardrop, K. M., & Robertson, M. (2003). Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management, 346-357. Oxford: Elsevier Butterworth-Heinemann. doi:10.1016/b978-0-7506-5872-0.50027-2
No abstract available.