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Robertson, M., Junek, O., & Lockstone-Binney, L. (2014). Introduction: ProfessIonalIzatIon and event ManageMent. Event Management, 18(1), 1-3. https://doi.org/10.3727/152599514x13883555341689
No abstract available. Item is introduction to journal issue.
Robertson, M., & Rogers, P. (2008, November). Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. Paper presented at International Tourism and Media Conference, Melbourne
No abstract available.
Robertson, M., & Darby, P. (2007, January). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference, Melbourne, Australia
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. doi:10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management, 270-271. Burlington, USA: Jones & Bartlett Learning
Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) ...
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event management, 19(4), (567-587). doi:10.3727/152599515X14465748774001. ISSN 1943-4308
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Robertson, M., Newland, B., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218
This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect ...
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014). The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. https://doi.org/10.3727/152599514x13883555341931
As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or...
Robertson, M., & Yeoman, I. (2013). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), (321-342). ISSN 0250-8281
This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the develope...
Lockstone-Binney, L., Robertson, M., & Junek, O. (2013). Emerging knowledge and innovation in event management. International Journal of Event and Festival Management, 4(3), 176-178. https://doi.org/10.1108/ijefm-06-2013-0010
Item is guest editorial. No abstract available.
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013). Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), 179-185. https://doi.org/10.1108/ijefm-06-2013-0014
The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close ...
J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), (2009). International Perspectives of Festivals and Events
In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, &. A. (2009). Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis, xix. Oxford, UK: Elsevier
No abstract available
Robertson, M., & Rogers, P. (2009). Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media. Scandinavian Journal of Hospitality and Tourism, 9(2-3), 206-224. https://doi.org/10.1080/15022250903217019
Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The ...