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Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management, 270-271. Burlington, USA: Jones & Bartlett Learning
Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) ...
J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), (2009). International Perspectives of Festivals and Events
In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, &. A. (2009). Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis, xix. Oxford, UK: Elsevier
No abstract available
E. Frew, & M. Robertson (Eds.), (2008). Events and Festivals: Current trends and issues
Events and festivals have an increasingly vital role in our leisure lifestyles. We recognize them as part of our lives. For some, they are a very significant part of our lives...
Smith, M., Carnegie, E., & Robertson, M. (2006). Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites, 110-124. Amsterdam: London: Elsevier Butterworth-Heinemann. doi:10.4324/9780080461755
The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implica...
M. Robertson (Ed.), (2006). Sporting Events and Event Tourism: impacts, plans and opportunities
No abstract available.
Robertson, M. (2003). Sport and Leisure Narrative. In U. Mc-Mahon-Beattie, & I. Yeoman (Eds.), Sport and Leisure Operations Management, 16-27. Australia: Unite Kingdom: Thomson Reuters
This chapter frames an operational management view by summarising core defintions of the following four elements: 1. values of nature and its resources as a product 2. leisure...
Wardrop, K. M., & Robertson, M. (2003). Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management, 346-357. Oxford: Elsevier Butterworth-Heinemann. doi:10.1016/b978-0-7506-5872-0.50027-2
I. Yeoman, M. Robertson, J. Ali-Knight, U. McMahon-Beattie, & S. Drummond (Eds.), (2004). Festival and Events Management: an international arts and culture perspective
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.