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Associate Professor in Festival and Event Management
(2018). Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),
Authors are guest editors of a special issue to the journal Event Management.
Robertson, M., & McLachie, J. (2019, May). Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference
This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In partic...
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...