An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event
Newland, B. L., & Robertson, M. (2018)
An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Measurement and evaluation - Industry Voice.
Robertson, M. (2016)
Measurement and evaluation - Industry Voice. In Sport Facility and Event Management, 270-271. Burlington, USA: Jones & Bartlett Learning
Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) ...
Technology, society, and visioning the future of music festivals
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...