Search for a surname in the box below and then click "Search" to search for Staff.
Associate Professor in Festival and Event Management
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance
This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of...
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events
Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroec...
Robertson, M. (2009). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits, 1229-1233
This work - in - progress stems from an earlier project by Robertson and Rogers (2009).
It addresses the role of the media and stakeholder collaboration in a city in formin...
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2003). Visitor management for festivals and events
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...
Ali-Knight, J., & Robertson, M. (2003). Introduction to arts, culture and leisure
No abstract available.
Robertson, M., & Wardrop, K. M. (2003). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...