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Associate Professor in Festival and Event Management
M. Robertson (Ed.), (2006). Sporting Events and Event Tourism: impacts, plans and opportunities
No abstract available.
Robertson, M. (2003). Sport and Leisure Narrative. In U. Mc-Mahon-Beattie, & I. Yeoman (Eds.), Sport and Leisure Operations Management, 16-27. Australia: Unite Kingdom: Thomson Reuters
This chapter frames an operational management view by summarising core defintions of the following four elements: 1. values of nature and its resources as a product 2. leisure...
Wardrop, K. M., & Robertson, M. (2003). Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management, 346-357. Oxford: Elsevier Butterworth-Heinemann. doi:10.1016/b978-0-7506-5872-0.50027-2
I. Yeoman, M. Robertson, J. Ali-Knight, U. McMahon-Beattie, & S. Drummond (Eds.), (2004). Festival and Events Management: an international arts and culture perspective
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
Robertson, M. (2016). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Taylor & Francis
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, (3-9). Abingdon, Oxon: Taylor & Francis
Lees, G., Morrison, A., & Robertson, M. (2014). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings, (218-225)
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase...
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, (36-50). (1). Oxon, UK: Taylor & Francis
Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of societ...
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals, 219-235. Taylor & Francis
Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thous...
Robertson, M., & Lees, G. (2014). eScaping in the city, retailvents in socio-spatially managed futures. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, (251-267). (1). Oxon, UK: Taylor & Francis
From a mercantile past, of the travelling merchant and adventures and travels around the world, to proliferation of market towns, to the growth of individual – specialist – sh...
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals, 271-314. Taylor & Francis
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
Robertson, M. (2012). Festivals, governance and sustainability: the Director at the research crossroad. In S. Boyd, & U. McMahon-Beattie (Eds.), Tourism and Events: Opportunities, Impacts and Change, 295-303
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2011). The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC), 347-354
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance
This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of...
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events
Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroec...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...