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13 results

The Impact of Non-customers with High Influencer Value in Social Networks

Conference Proceeding
Azer, J., & Ranaweera, C. (in press)
The Impact of Non-customers with High Influencer Value in Social Networks. In Conference Proceedings
This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...

The Impact of Negatively-valenced Influencing Behaviour

Conference Proceeding
Azer, J., & Alexander, M. (2018)
The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...

Tourist Art and Commodification

Conference Proceeding
Todd, L. (in press)
Tourist Art and Commodification. In Proceedings of Art, Materiality and Representation
Panel 106: Tourist Art and Commodification Short abstract The visual consumption and depiction of material and experiential phenomena have become increasingly pertinent in con...

Negatively-valenced customer engagement behavior: forms and drivers

Conference Proceeding
Azer, J., & Alexander, M. (2017)
Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, (7
Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empiric...

The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions

Conference Proceeding
Urquhart, E. (2017)
The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals, (113-118
As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and commu...

Enhancing the Tourist Heritage Experience through In-Situ, Customisable, 3D printed Souvenirs

Conference Proceeding
Forster, S. & Anastasiadou, C. (2015)
Enhancing the Tourist Heritage Experience through In-Situ, Customisable, 3D printed Souvenirs. In Proceedings Heritage Tourism & Hospitality International Conference 2015ISBN 978-90-9029477-3
This research set out to investigate whether technological innovations in design and the personalisation of tourist souvenirs through 3D printing, could offer opportunities to...

From destination management organisations to destination organisations in Scotland and Denmark: multi-level governance versus localism

Conference Proceeding
Anastasiadou, C., & Halkier, H. (2014)
From destination management organisations to destination organisations in Scotland and Denmark: multi-level governance versus localism. In S. Gyimóthy, M. Möckel, & A. Budeanu (Eds.), The Values of Tourism, (111
Although a lot of previous research on destination management had focused on the relevance of destination marketing organisations in improving destination competitiveness (Pik...

Duplication of Purchase Law in Sport Event Markets: New Zealand case study

Conference Proceeding
Lees, G., Morrison, A., & Robertson, M. (2014)
Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings, (218-225
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or wh...

Interdisciplinary methodologies in different cultures of learning: Apples and Pears?

Conference Proceeding
Macdonald, I., Firth, R., Foster, M., & Zhou, V. (2014)
Interdisciplinary methodologies in different cultures of learning: Apples and Pears?
This paper explores the reception and analysis of different methodologies in an inter-disciplinary pedagogical collaboration involving Design and Business academics and their ...

Re-constructing “culture of learning” – international student experiences in China and the UK.

Conference Proceeding
Foster, M., Macdonald, I., Firth, R., & Zhou, V. (2014)
Re-constructing “culture of learning” – international student experiences in China and the UK
Following previous Teaching Fellows funding to undertake a joint research project between Business School and the School of Arts & Creative Industries we would like to present...