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Easson, H., & Leask, A. (in press). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...