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Lecturer in Marketing
Programme Leader for UG Tourism
Foster, M. (2005, January). A little inspiration goes a long way. Exploring students' intercultural dilemmas through their diaries. Paper presented at British Association of Lecturers in English for Academic Purposes (BALEAP) Intercultural Communication Professional Issues Meeting
Foster, M. (2005, January). intercultural experience. Paper presented at The Chinese and South East Asian Learner: the transition to UK Higher Education
Rihova, I. (in press). Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...
Edinburgh Innovations Ltd
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 y...
Arts & Humanities Research Council
Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of ...
Egyptian Education Bureau
The aim of the research is to investigate and analyze the ability of
the tour guide in Egypt to achieve intercultural rapprochement
between Egypt's and Spain's cultures depending on the guide's
Professor in Festival and Event Management
Lecturer in Tourism Management
Lecturer in Festival and Event Management
Associate Professor in Festival and Event Management
Programme Leader MSc Tourism & Hospitality Suite
Urquhart, E. (in press). Technological mediation in the future of experiential tourism. Journal of Tourism Futures, 21(4), 489-516. https://doi.org/10.1108/jtf-04-2019-0033
Purpose – This article considers the role that technology may play in the future of experiential tourism. This viewpoint paper begins to question future developments in techno...
Easson, H., & Leask, A. (in press). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...
Lagiewski, R. M., Barron, P., & Leask, A. (2019). The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005
Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models....
Anastasiadou, C., & Vettese, S. (2019). “From souvenirs to 3D printed souvenirs”. Exploring the capabilities of additive manufacturing technologies in (re)-framing tourist souvenirs. Tourism Management, 71, 428-442. https://doi.org/10.1016/j.tourman.2018.10.032
Souvenirs, whether mass-produced commodities made elsewhere or local artisanal handicrafts, are static objects that lack the capacity to mediate or generate the co-creative, a...
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. doi:10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. doi:10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Anastasiadou, C., & Vettese, S. (2018). Digital Revolution or Plastic Gimmick? Authenticity in 3D Souvenirs. In J. M. Rickly, & E. S. Vidon (Eds.), Authenticity & Tourism Materialities, Perceptions, Experiences, 165-179. London: Emerald
Mass-market production of souvenirs, their disposability and their mixed up, interpretive styling may detach the tourist from
the actual experience. Conversely, it is the pers...
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018). The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. https://doi.org/10.1016/j.tourman.2018.06.018
The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political s...
Thomson, E. (2018). Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946. Hospitality and Society, 8(2), 111-135. https://doi.org/10.1386/hosp.8.2.111_1
This paper examines the history of Strathpeffer Spa (the UK’s most northerly spa) between c.1860 and c.1946 using a range of printed primary and archive sources. Drawing upon...
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Azer, J., & Alexander, M. J. (2018). Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326
The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...
Carnegie Trust for the Universities of Scotland
The aim of this project is to carry out a comparative study of the adaptation of destination organisations to their policy and operating environment in Scotland and Denmark with the view of identifyin...
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
Regionalism & cooperation in tourism- South Africa
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Although previous research has widely acknowledg...
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017
The Rivers Suite, Craiglockhart Campus
1 May 2017
The Business School
Edinburgh Napier University
24 March 2017
11 May 2015