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Band, C. An ethnographic interpretation of the work environment within a creative culture in the advertising sector. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6613
Purpose and rationale
The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativit...
Hamann, D., Williams, J. & Omar, M. (2007). Branding strategy and consumer high-technology product. Journal of Product and Brand Management. 16, 98-111. doi:10.1108/10610420710739973. ISSN 1061-0421
The paper aims to propose a model to investigate the relationships between price, use, quality, and culture regarding the adoption of high-technology branding strategy. Design...