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Monios, J., & Bergqvist, R. (2017). Identifying competitive strategies for each phase of the intermodal terminal life cycle. Research in Transportation Business and Management, 23, 97-105. https://doi.org/10.1016/j.rtbm.2017.02.007
This paper applies the marketing strategy literature to the four phases of the intermodal terminal life cycle (ITLC) to identify the appropriate competitive strategy to be und...
This research focuses upon measures targeting individuals’ future vehicle purchasing ...