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63 results

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

Journal Article
Strand, A., & Robertson, M. (in press)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...

City resilience and transforming reason: a discussion of business event narratives

Conference Proceeding
Robertson, M., & Pyke, J. (2020)
City resilience and transforming reason: a discussion of business event narratives. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (635
In a time of tremendous environmental, social and economic change, the authors apply the reasoning that sustainability is a transcendent societal mega-mega trend (Varey, 2013)...

Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse

Conference Proceeding
Robertson, M., & Adams, A. (2020)
Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (695
In the work discussed here, the researchers focus on the changing form and function of consumption at Beer Festivals (BFs). The increasing significance of food variety and foo...

Legacy

Presentation / Conference
Robertson, M. (2020, February)
Legacy. Presented at Major Events as a Catalyst for Social Change, Melbourne, Australia
A discussion of the role of social legacy as drivers of events in Australia, with focus on the role of specialist sport events in social evolution of women in sport and societ...

The forward facing flaneur: a fresh look at information seeking for the beer festival attendee

Presentation / Conference
Robertson, M., & Adams, A. (2019, July)
The forward facing flaneur: a fresh look at information seeking for the beer festival attendee. Paper presented at Leisure Studies Association (LSA) 2019, Abertay University, Dundee
Dӧrk, Carpendale and Williamson (2011) review the Flaneur (Baudelaire, 1863) in contemporary settings, positing the information flanuer as representing a new way of thinking a...

#ILovePortland 2019

Report
Ferdinand, N., & Robertson, M. (2019)
#ILovePortland 2019. Isle of Portland: b-side CIC
A public consultation focussed on the Isle of Portland’s ‘loveability’ and the key opportunities and challenges for b-side and its stakeholders to build resilience in 2019 and...

Business Events - the application of design and transforming access

Presentation / Conference
Robertson, M., & McLachie, J. (2019, May)
Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland
This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In partic...

Event Design in outdoor music festival audience behaviour (a critical transformative research note)

Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...

Critical Event Studies: Issues and Perspectives

Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018)
Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...

Festival leaders and resilient futures: Coast Arts and Local Education

Presentation / Conference
Robertson, M. (2018, July)
Festival leaders and resilient futures: Coast Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures ...

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