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63 results

Mega-events brand meaning co-creation: the Olympic case

Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (in press)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

Journal Article
Strand, A., & Robertson, M. (in press)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify a...

The forward facing flaneur: a fresh look at information seeking for the beer festival attendee

Presentation / Conference
Robertson, M., & Adams, A. (2019, July)
The forward facing flaneur: a fresh look at information seeking for the beer festival attendee. Paper presented at Leisure Studies Association (LSA) 2019, Abertay University, Dundee
Dӧrk, Carpendale and Williamson (2011) review the Flaneur (Baudelaire, 1863) in contemporary settings, positing the information flanuer as representing a new way of thinking a...

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...

The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions

Thesis
Urquhart, E. A. The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090670
As a theoretical construct, co-creation has received significant attention in the service management field and is increasingly being applied to experiential industries such as...

The Impact of Non-customers with High Influencer Value in Social Networks

Presentation / Conference
Azer, J., & Ranaweera, C. (2019, June)
The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden
This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?

Journal Article
Easson, H., & Leask, A. (in press)
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...

Technological mediation in the future of experiential tourism

Journal Article
Urquhart, E. (2019)
Technological mediation in the future of experiential tourism. Journal of Tourism Futures, 5(2), 120-126. https://doi.org/10.1108/jtf-04-2019-0033
Purpose – This article considers the role that technology may play in the future of experiential tourism. This viewpoint paper begins to question future developments in techno...