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77 results

Mega-events brand meaning co-creation: the Olympic case

Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (in press)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

Journal Article
Strand, A., & Robertson, M. (2020)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?

Journal Article
Easson, H., & Leask, A. (in press)
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...

Technological mediation in the future of experiential tourism

Journal Article
Urquhart, E. (2019)
Technological mediation in the future of experiential tourism. Journal of Tourism Futures, 5(2), 120-126. https://doi.org/10.1108/jtf-04-2019-0033
Purpose – This article considers the role that technology may play in the future of experiential tourism. This viewpoint paper begins to question future developments in techno...

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model.

Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019)
The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005
Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models....

“From souvenirs to 3D printed souvenirs”. Exploring the capabilities of additive manufacturing technologies in (re)-framing tourist souvenirs

Journal Article
Anastasiadou, C., & Vettese, S. (2019)
“From souvenirs to 3D printed souvenirs”. Exploring the capabilities of additive manufacturing technologies in (re)-framing tourist souvenirs. Tourism Management, 71, 428-442. https://doi.org/10.1016/j.tourman.2018.10.032
Souvenirs, whether mass-produced commodities made elsewhere or local artisanal handicrafts, are static objects that lack the capacity to mediate or generate the co-creative, a...

Event Design in outdoor music festival audience behaviour (a critical transformative research note)

Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...

Critical Event Studies: Issues and Perspectives

Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018)
Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...

Guest editorial

Journal Article
Platt, L., & Ali-Knight, J. (2018)
Guest editorial. Journal of Place Management and Development, 11(3), 262-265. https://doi.org/10.1108/jpmd-08-2018-131
Authors are guest editors of special issue of Journal to Place Management and Development.