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185 results

Mega-events brand meaning co-creation: the Olympic case

Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (in press)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...

Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2020, September)
Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism. Paper presented at ATLAS annual conference 2020: Tourism as a driver of regional development and collaboration, Online
This paper presents emerging themes from our study of the semiotics that sustain the visual culture, consumption and place myth of Edinburgh, as the ‘world’s leading festival ...

Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces

Presentation / Conference
Todd, L. (2020, September)
Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces. Paper presented at Festivals and the City: The Festivalisation of Public Space, RGS-IBG Symposium, London
I will explore how two distinct strategic management and local community stakeholder groups engage with a festival city through their visual portrayals of festival spaces. Inf...

Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders

Presentation / Conference
Todd, L. (2020, September)
Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders. Paper presented at Festivals and the City: The Festivalisation of Public Space, RGS-IBG Symposium sponsored by the Geographies of Leisure & Tourism Research Group, Online
I will explore how two distinct strategic management and local community stakeholder groups engage with a festival city through their visual portrayals of festival spaces. Inf...

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

Journal Article
Strand, A., & Robertson, M. (2020)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...

Performing Tourism in Edinburgh, Chroma13a Visual Art Exhibition, Torrance Gallery, Edinburgh

Exhibition / Performance
Todd, L. Performing Tourism in Edinburgh, Chroma13a Visual Art Exhibition, Torrance Gallery, Edinburgh. [Painting]. 4 July 2020. (Unpublished)

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Todd, L. Performing Tourism in Edinburgh, Chroma13a Visual Art Exhibition, Torrance Gallery, Edinburgh. [Painting]. 4 July 2020. (Unpublished
My visual artwork will be exhibited in this group exhibition. This work has been developed around the theme of my research: performing tourism in Edinburgh as the festival cit...

Marketing Archaeological Heritage for Tourism

Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020)
Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications
Abstract not available.

The Conversation article - How tourist destinations can rebuild after coronavirus

Other
Leask, A. (2020)
The Conversation article - How tourist destinations can rebuild after coronavirus. https://theconversation.com/how-tourist-destinations-can-rebuild-after-coronavirus-140969
Abstract not available.

Events management education

Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Taylor & Francis (Routledge
Abstract not available.

The highs and lows of acclimatising: Strategies and stories from Lenin Peak

Presentation / Conference
Taylor, S. (2019, November)
The highs and lows of acclimatising: Strategies and stories from Lenin Peak. Presented at British Mountain Medicine Society (BMMS) Science Day, Bamford
Presentation given to British Mountain Medicine Society at its 2019 Science day on November 13th, 2019. Based on research carried out on Lenin Peak in Kyrgyzstan, the issue o...
7 results

Senior Visitors to Visitor Attractions

2017 - 2018
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 y...
Funder: Edinburgh Innovations Ltd | Value: £9,972

Gastronomy and Creative Entrepreneurship in Rural Tourism

2017 - 2017
Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of ...
Funder: Arts & Humanities Research Council | Value: £50,266

Channel Scheme - Egypt

2015 - 2017
The aim of the research is to investigate and analyze the ability of the tour guide in Egypt to achieve intercultural rapprochement between Egypt's and Spain's cultures depending on the guide's functi...
Funder: Egyptian Education Bureau | Value: £11,740

Destination Organisations in Scotland: types, issues and characteristics

2014 - 2015
The aim of this project is to carry out a comparative study of the adaptation of destination organisations to their policy and operating environment in Scotland and Denmark with the view of identifyin...
Funder: Carnegie Trust for the Universities of Scotland | Value: £585

Research in Scotland on the Water Business: Strathpeffer Spa c.1850-2014

2014 - 2017
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Funder: Carnegie Trust for the Universities of Scotland | Value: £1,000

Qatar National Research Fund - Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options

2013 - 2016
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events. Elicit constructive ...
Funder: Qatar National Research Fund | Value: £40,512

Regionalism & cooperation in tourism- S'th Africa

2008 - 2010
Regionalism & cooperation in tourism- South Africa
Funder: Carnegie Trust for the Universities of Scotland | Value: £1,527
7 results

Sustainable festivals and events - an enquiry of leadership and futures

2015 - 2017
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Dr Martin Robertson | Director of Studies: Prof Anna Leask | Second Supervisor: Prof Jane Ali-Knight

The role of interactive technology in the co-creation of experience in Scottish visitor attractions

2014 - 2019
" As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
Dr Ellis Urquhart | Director of Studies: Prof Anna Leask | Second Supervisor: Dr Ivana Rihova

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

2014 - 2019
Dr Clidna Soraghan | Director of Studies: Dr Elaine Thomson | Second Supervisor: Prof John Ensor

Heritage interpretation challenges and management issues at film-induced tourism heritage attractions: case studies of Rosslyn Chapel and Alnwick Castle

2011 - 2015
Although previous research has widely acknowledg...
Dr Justyna Bakiewicz | Director of Studies: Prof Anna Leask | Second Supervisor: Prof Paul Barron

Governance of protected areas: the case of Loch Lomond and the Trossachs National Park

2010 - 2016
Dr Stephen Taylor | Director of Studies: Dr Eleni Theodoraki | Second Supervisor: Dr Monika Foster

The role of niche tourism products in destination development

2009 - 2011
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Prof Jane Ali-Knight | Director of Studies: Prof John Ensor

Festival Image, Impacts and Identity - an investigation into the international significance of the Edinburgh Festival Fringe

2007 - 2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask
7 results

An Edinburgh Festival City Map for Wester Hailes. This public engagement with research initiative was delivered as part of Explorathon 2019: European Researchers' Night. It involved a participative drawing and collage activity where members of the local community were asked to contribute to an Edinburgh Festival City Map for Wester Hailes

Whale Arts, Wester Hailes
27 September 2019

Festival Frontiers: The Festival City. What is a festival city? Edinburgh is known as 'the world's leading festival city' and many cities around the globe are designated or branded as festival cities through their significant provision of festivals and events. This panel discussion unpacked the meaning of the festival city, beyond the brand; and in doing so it asked what are the physical and symbolic frontiers of a festival city in the 21st century? The panel discussion was attended by more than 30 members of the public, Science festival professional delegates and representatives from Edinburgh's Festivals and strategic destination management stakeholders. Hosted by: Dr Louise Todd, Tourism and Languages, The Business School, Edinburgh Napier University With panellists: Dr Gary Kerr, Tourism and Languages, The Business School, Edinburgh Napier University, Kenneth Wardrop, Managing Director, Wardrop Consulting, Dr Kirstie Jamieson, Urbanism, Exhibition and Heritage Design, School of Arts and Creative Industries Edinburgh Napier University, James McVeigh, Head of Marketing and Innovation, Festivals Edinburgh

Edinburgh International Science Festival, Lomond Room, Pleasance, Edinburgh
8 April 2019

Visual Methods and Ethnography in Interdisciplinary Research

The Business School
6 March 2019 - 4 June 2019

The Fringe - my BFF. Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interpersonal relationships metaphor is applied to some products, with them viewed as people – such as friends, partners, family members and even enemies. Since its origination in 1947, the Edinburgh Festival Fringe has grown in a relatively organic way to become the largest and most renowned festival in the world. My talk will consider if a phenomenon like the Fringe is considered in similar interpersonal terms by its consumers as they organise, attend, support, and participate in their various stakeholder roles, from audience members to performers, and beyond. I will discuss my research where I interviewed consumers about their relationships with the Fringe. I discovered that the Fringe is viewed in numerous interpersonal terms, from casual, childhood and best friendships; to marriages and flings; and even in darker obsessive terms. My research also uncovered that many relationships with the Fringe are life-long, change over time, and can impact upon important life decisions. What does this tell us about ourselves and how we relate to something which is neither another human being nor a valued product, but an experience?

Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017

Academics Online: Building your research profile in the digital age

The Rivers Suite, Craiglockhart Campus
1 May 2017

Universities of Scotland Events Conference, 2017 (USEC2017)

The Business School Edinburgh Napier University Craiglockhart Campus Colinton Road Edinburgh EH14 1DJ
24 March 2017

Visual Methods and Ethnography Research Seminar and Workshop

The Rivers Suite, Craiglockhart Campus
11 May 2015