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Lorkovic, A. (2016). Value Co-Creation and Service-Dominant Logic: Organizational Adoption and Readiness within the Automation Industry. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/456684
Value Co-Creation (VCC) was coined “The Future of Competition” indicating positive outcomes for organizations. In this sense recent research streams have focused on the custom...