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Programme Leader MSc International Festival and Event Management
Lecturer in Tourism Management
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from ...
(2018). Special Issue: Grassroots Festivals and Place Making. Journal of Place Management and Development, 11(3),
Authors are editors of the special issue to Journal of Place Management and Development.
Edinburgh Innovations Ltd
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 y...
Arts & Humanities Research Council
Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of ...
Egyptian Education Bureau
The aim of the research is to investigate and analyze the ability of
the tour guide in Egypt to achieve intercultural rapprochement
between Egypt's and Spain's cultures depending on the guide's
Professor in Festival and Event Management
Lecturer in Marketing
Lecturer in Festival and Event Management
Associate Professor in Festival and Event Management
Programme Leader MSc Tourism & Hospitality Suite
Programme Leader for UG Tourism
(2018). Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),
Authors are guest editors of a special issue to the journal Event Management.
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Lockstone-Binney, L., Holmes, K., & Robertson, M. (2015). Introduction: events in society. Event management, 19(4), 429-431. https://doi.org/10.3727/152599515X14465748512489
Introduction to special issue of the journal Event Management.
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore
Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with th...
Kerr, G., & Amakobe, W. (2014). Dissemination of Solar Energy Technologies for Rural Electrification in Kenya – Challenges & Opportunities. African Centre for Technology Studies
Understanding the challenges and opportunities in the solar energy technology value chain is essential for key actors in order to disseminate these technologies for rural elec...
Robertson, M., Junek, O., & Lockstone-Binney, L. (2014). Introduction: ProfessIonalIzatIon and event ManageMent. Event Management, 18(1), 1-3. https://doi.org/10.3727/152599514x13883555341689
No abstract available. Item is introduction to journal issue.
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
Foster, M. (2009, January). Enhancing the experience of international students in UK HE
Invited SEDA workshop.
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...
Urquhart, E. A. The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090670
As a theoretical construct, co-creation has received significant attention in the service management field and is increasingly being applied to experiential industries such as...
Carnegie Trust for the Universities of Scotland
The aim of this project is to carry out a comparative study of the adaptation of destination organisations to their policy and operating environment in Scotland and Denmark with the view of identifyin...
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
Regionalism & cooperation in tourism- South Africa
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Although previous research has widely acknowledg...
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Whale Arts, Wester Hailes
27 September 2019
Edinburgh International Science Festival, Lomond Room, Pleasance, Edinburgh
8 April 2019
The Business School
6 March 2019 - 4 June 2019
Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017
The Rivers Suite, Craiglockhart Campus
1 May 2017
The Business School
Edinburgh Napier University
24 March 2017
11 May 2015