Lecturer in Design, Employability and Commercialisation
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from ...
Platt, L., & Ali-Knight, J. (2018). Guest editorial. Journal of Place Management and Development, 11(3), 262-265. doi:10.1108/JPMD-08-2018-131
Authors are guest editors of special issue of Journal to Place Management and Development.
Edinburgh Innovations Ltd
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 y...
Arts & Humanities Research Council
Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of ...
Edinburgh World Heritage
12 Closes is a 4 year project partnership with Edinburgh World Heritage to re-invigorate and redesign a series of the Royal Mile's pedestrian closes. The projects will be developed through a process o...
Professor in Festival and Event Management
Lecturer in Tourism Management
Lecturer in Festival and Event Management
Lecturer and Articulation Support Tutor for the Business School
(2018). Special Issue: Grassroots Festivals and Place Making. Journal of Place Management and Development, 11(3),
Authors are editors of the special issue to Journal of Place Management and Development.
(2018). Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),
Authors are guest editors of a special issue to the journal Event Management.
Todd, L., Leask, A. & Ensor, J. (2017, June). Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore
Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with th...
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
Leask, A. (2008, June). The Effective Management of Heritage Visitor Attractions. Presented at Heritage Tourism Conference, Brigham Young University, Jerusalem
Fyall, A. & Leask, A. (2001). Managing Visitor Attractions: A Collaborative Approach. London: English Tourism Council
No abstract available.
Leask, A., Harvey, K. & Fyall, A. (2000). Revenue Management Practice in Scottish and Canadian Visitor Attractions – An International Comparison. London: English Tourism Council
Tourism Intelligence paper.
Leask, A. & Fyall, A. (2000). Scottish Visitor Attractions: Revenue Management Trends and Issues. London: English Tourism Council
No Abstract availablele.
Egyptian Education Bureau
The aim of the research is to investigate and analyze the ability of
the tour guide in Egypt to achieve intercultural rapprochement
between Egypt's and Spain's cultures depending on the guide's
Carnegie Trust for the Universities of Scotland
The aim of this project is to carry out a comparative study of the adaptation of destination organisations to their policy and operating environment in Scotland and Denmark with the view of identifyin...
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
Edinburgh's festivals have traditionally been world renowned for their eclecticism. As their number grew and reach widened the coordination of the festivals became a complex and demanding organisation...
Regionalism & cooperation in tourism- South Africa
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Although previous research has widely acknowledg...
Customer retention has long been considered an important element in achieving
competitive advantage for business org...
An investigation of perceptions of work based learning partnerships from the perspective of employers and universities. The findings will contribute to recommendations on how universities can enhance partnerships with employers in order to enhance the experiences of work placement students.
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017
The Rivers Suite, Craiglockhart Campus
1 May 2017
21 April 2016
11 May 2015