Lecturer in Marketing
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from ...
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Edinburgh Innovations Ltd
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 y...
Arts & Humanities Research Council
Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of ...
Egyptian Education Bureau
The aim of the research is to investigate and analyze the ability of
the tour guide in Egypt to achieve intercultural rapprochement
between Egypt's and Spain's cultures depending on the guide's
Professor in Festival and Event Management
Lecturer in Tourism Management
Associate Professor in Festival and Event Management
Programme Leader for UG Tourism
Lecturer and Programme Leader MSc International Festival and Event Management
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore
Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with th...
Robertson, M., Junek, O., & Lockstone-Binney, L. (2014). Introduction: ProfessIonalIzatIon and event ManageMent. Event Management, 18(1), (1-3). ISSN 1525-9951
No abstract available. Item is introduction to journal issue.
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
Foster, M. (2009, January). Enhancing the experience of international students in UK HE
Invited SEDA workshop.
Salim Al Mazro'ei, L. B. Questioning women’s empowerment through tourism entrepreneurship opportunities: The case of Omani women. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/995563
This thesis adopts critical feminist theory, which is a combination of both critical theory and feminist theory, to explore the nature and experiences of Omani women involved ...
Anastasiadou, C. (2016). Destination Organisations Fit for Purpose and Ready for What the Future Holds?. Edinburgh: Edinburgh Napier University
Destination Management/Marketing Organisations are a common feature in tourism administration, destination development and promotion. Engaging with local industry, they often ...
Halkier, H., Muller, D., Anastasiadou, C., Kiriyanova, L., Goncharova, N., Kagan, F., …Mair, M. (2016). Destination dynamics in Russia - tourism development and public-private partnership in four non-metropolitan destinations. Aalborg University, Aalborg, Denmark: Tourism and Lifelong Learning (TOULL) project
Todd, L. (2018, October). 'Edinburgh the ‘festival city’ and hallmark event tourism': invited research lecture and seminar presented at 'Leisure Talks' series, School of Environment, Education and Development , Manchester Institute of Education, University of Manchester. Presented at Leisure Talks' series
The ‘festival city’ has become a topic of theoretical debate within tourism and events research. In strategic destination management practice a festival city presents a signif...
Todd, L. (2018, August). Visualising the ‘festival city’: towards a stakeholder semiotic framework. Paper presented at Inclusive Innovation for Enhanced Local Experience, British Council and Newton Fund ‘Researcher Links’, Phuket Graceland Resort & Spa, Phuket, Thailand
No abstract available.
Robertson, M. (2018, July). Festival leaders and resilient futures: Coast Arts and Local Education’. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
‘Festival leaders and resilient futures: Coastal Arts and Local Education’
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In...
Carnegie Trust for the Universities of Scotland
The aim of this project is to carry out a comparative study of the adaptation of destination organisations to their policy and operating environment in Scotland and Denmark with the view of identifyin...
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
Regionalism & cooperation in tourism- South Africa
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Although previous research has widely acknowledg...
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017
The Rivers Suite, Craiglockhart Campus
1 May 2017
The Business School
Edinburgh Napier University
24 March 2017
11 May 2015