Consumer action in response to ethical violations by service operations firms: The impact of heterogeneity
Citation
Chipulu, M., Ojiako, U., & Marshall, A. (2016). Consumer action in response to ethical violations by service operations firms: The impact of heterogeneity. Society and Business Review, 11(1), 24-45. https://doi.org/10.1108/SBR-09-2015-0052
Authors
Keywords
Values, Consumer, Service operations, Action, Hierarchical multilevel linear modelling
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