Article
31 December 2010
Published
Association for Consumer Research
Historic Funder (pre-Worktribe)
Woisetschläger, D. M., Backhaus, C., Evanschitzky, H., & Michaelis, M. (2010). Determinants of sponsorship fit: a multilevel analysis. NA - Advances in Consumer Research, 37, 548-549
Visiting ProfessorBusiness School
C.Backhaus@napier.ac.uk