Citation
Hauer, G., Naumann, N., & Harte, P. (2021). Digital Transformation Challenges Successful Enterprises – an Exploration of the Collaboration of Marketing and Sales Department in German Organisations. Innovation & Management Review, 18(2), 164-174. https://doi.org/10.1108/INMR-05-2019-0066
Authors
Keywords
Marketing, Collaboration, Sales, Digital transformation, Digitalization, Generational conflict
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