Research Output

Events and festivals in Asia and the Middle East/North Africa (MENA) region: Opportunities and challenges

  Purpose – This editorial aims to provide a brief overview of recent developments in the events industry in general, and in Asia and the MENA region in particular. The discussion forms a prelude for the individual contributions of this special issue.Design/methodology/approach – The papers cover a variety of different research methods and methodologies including both quantitative and qualitative approaches.Findings – Setting the stage for the selection of papers is a thought‐provoking introduction, followed by six papers that aim to provide insights into key issues by examining pertinent literature, addressing relevant research questions, and providing applied and theoretical outcomes relevant to both academics and practitioners in the event and festival fields. These papers cover the variety, scope and diversity of events in Asia and MENA region, with a mixture of papers that examine event‐specific aspects and those that approach the subject from a broader destination/policy perspective.Originality/value – The selection of papers are unique as they provide a thorough and extensive insight into the opportunities and challenges facing emergent festival and event destinations in Asia and the MENA region.

  • Type:


  • Date:

    30 November 2011

  • Publication Status:


  • DOI:


  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    394 Events Management


Weber, K. & Ali‐Knight, J. (2011). Events and festivals in Asia and the Middle East/North Africa (MENA) region: Opportunities and challenges. International Journal of Event and Festival Management. 3(1), 4-8. doi:10.1108/17582951211210898



Middle East, Events, Festivals, Asia, Destination development

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