Research Output

Generation Y: An Agenda for Future Visitor Attraction Research

  This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and the role of information communication technologies and social media in determining their emerging patterns of behaviour at visitor attractions. The paper concludes by advancing a management-oriented attraction research framework specific to Generation Y with a set of research propositions proposed to stimulate further research and management action on this specific and highly influential generational cohort. Copyright © 2013 John Wiley & Sons, Ltd.

  • Type:


  • Date:

    17 April 2013

  • Publication Status:


  • DOI:


  • ISSN:


  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.479 Travel related services


Leask, A., Fyall, A. & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International journal of tourism research. 16, 462--471. doi:10.1002/jtr.1940. ISSN 1099-2340



Generation Y; visitor attractions; consumption; experiences; information communication technology

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