Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector
Citation
Leask, A., Fyall, A., & Barron, P. (2011). Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856
Authors
Keywords
visitor attraction; tourist attraction; Generation Y; marketing strategies; UK;
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