Individualized Tourism Brochures as a Novel Approach to Mass Customization
Citation
Migas, N., Anastasiadou, C., & Stirling, A. (2008). Individualized Tourism Brochures as a Novel Approach to Mass Customization. Journal of Hospitality and Leisure Marketing, 17, 237-257. https://doi.org/10.1080/10507050801978463
Authors
Keywords
Mass customization; individualization; cross-mediacommunications; variable data documents; tourism brochure; marketing;
Monthly Views: