Citation
Cordina, R., Taheri, B., Umit, B., & Gannon, M. (2017, August). Market focused learning and entrepreneurial orientation: improving performance measurement in a travel agency context. Paper presented at British Accounting and Finance Association Scottish Area Group Annual Conference 2017
Authors
Keywords
performance measurement, travel agency, tourism industry, intangible services, accounting approaches, financial performance measures, non-financial performance measures
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