30 October 2017
Published
Goodfellow
HD28 Management. Industrial Management
658 General management
Historic Funder (pre-Worktribe)
Taheri, B., & Gannon, M. (2017). Marketing discourse and semiotics. In G. Bell, & B. Taheri (Eds.), Marketing Communications, (39-56). Oxford, UK: Goodfellow
Lecturer in EntrepreneurshipBusiness School
0131 455 4281
M.Gannon@napier.ac.uk
marketing, advertising, discourse