Citation
Na, K. J., Holland, R., Shackleton, J., Hwang, Y., & Melewar, T. C. (2008). The effect of evaluation criteria on design attributes and brand equity in the product evaluation process. Journal of brand management, 16(3), 195-212. https://doi.org/10.1057/bm.2008.29
Authors
Keywords
brands, design, branding strategy, brand leadership, product evaluation,
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