Research Output

Towards an Applied Gamification Model for Tracking, Managing, & Encouraging Sustainable Travel Behaviours

  In this paper we introduce a gamification model for encouraging sustainable multi-modal urban travel in modern European cities. Our aim is to provide a mechanism that encourages users to reflect on their current travel behaviours and to engage in more environmentally friendly activities that lead to the formation of sustainable, long-term travel behaviours. To achieve this our users track their own behaviours, set goals, manage their progress towards those goals, and respond to challenges. Our approach uses a point accumulation and level achievement metaphor to abstract from the underlying specifics of individual behaviours and goals to allow an extensible and flexible platform for behaviour management. We present our model within the context of the SUPERHUB project and platform

  • Type:


  • Date:

    31 October 2014

  • Publication Status:


  • Publisher

    Institute for Computer Sciences, Social Informatics and Telecommunications Engineering (ICST)

  • DOI:


  • ISSN:


  • Library of Congress:

    QA75 Electronic computers. Computer science

  • Dewey Decimal Classification:

    006 Special Computer Methods

  • Funders:

    EU Framework Programme 7 and FP6 and earlier programmes


Wells, S., Kotkanen, H., Schlafli, M., Gabrielli, S., Masthoff, J., Jylhä, A., & Forbes, P. (2014). Towards an Applied Gamification Model for Tracking, Managing, & Encouraging Sustainable Travel Behaviours. EAI Endorsed Transactions on Ambient Systems, 1(4), e2.



gamification, sustainable mobility, behaviour change

Monthly Views:

Available Documents

  • pdf

    Towards an applied gamification model for tracking...

    Number of Downloads in the past year: 4

    Copyright © 2014 Simon Wells et al., licensed to ICST. This is an open access article distributed under the terms of the Creative Commons Attribution licence (, which permits unlimited use, distribution and reproduction in any medium so long as the original work is properly cited.

  • Downloadable citations