Transition to a market orientation: preliminary evidence from China.
Citation
Bathgate, I., Omar, M., Nwankwo, S. & Zhang, Y. (2006). Transition to a market orientation: preliminary evidence from China. Marketing Intelligence and Planning. 24, 332-346. doi:10.1108/02634500610672080. ISSN 0263-4503
Authors
Keywords
China; market orientation; transition management;
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