Citation
Akbar, M. B., Foote, L., Soraghan, C., Millard, R., & Spotswood, F. (2021). What Causes Social Marketing Programs to Fail? A Qualitative Study. Social Marketing Quarterly, 27(2), 99-116. https://doi.org/10.1177/15245004211010202
Authors
Keywords
social marketing, failure factors, mistakes, research, program
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