Citation
Woisetschläger, D. M., Hanning, D., & Backhaus, C. (2016). Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors. Industrial Marketing Management, 52(1), 109-116. https://doi.org/10.1016/j.indmarman.2015.05.015
Authors
Keywords
Frontline employees, Innovation generation, Idea gathering, Idea dissemination
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