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Developing and deploying marketing agility in an emerging economy: the case of Blue Skies

Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019)
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity

Presentation / Conference
Feri, A. (2017, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.

Exploring the Role of the Stakeholder in Fast-Moving Consumer Goods Cross-sector Collaborations: a Phenomenological Study

Thesis
Axon, D. (2016)
Exploring the Role of the Stakeholder in Fast-Moving Consumer Goods Cross-sector Collaborations: a Phenomenological Study. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/452874
This thesis aims to explore the experiences of those individuals involved in the phenomenon of cross-sector collaborations within the Fast-Moving Consumer Goods (FMCG) global ...

Motivations and mitigating business limitations in Scottish rural home-based businesses.

Journal Article
Kapasi, I., & Galloway, L. (2016)
Motivations and mitigating business limitations in Scottish rural home-based businesses. Local Economy, 31(3), 377-392. https://doi.org/10.1177/0269094216643029
This paper details a qualitative exploratory study of rural home-based businesses. Little is known about the formation or operation of home-based businesses in rural areas des...

Competition and complementarity between seaports and hinterlands for locating distribution activities.

Report
Monios, J., Notteboom, T., Wilmsmeier, G. & Rodrigue, J. (2016)
Competition and complementarity between seaports and hinterlands for locating distribution activities
A locational duality in port-related distribution activities is emerging. In some regions, distribution activities have moved from ports to inland locations, driven in part by...

Logistical challenges facing Scottish importers and exporters

Presentation / Conference
Monios, J. (2016, March)
Logistical challenges facing Scottish importers and exporters. Presented at Developing Scotland’s International Seaports: Securing Economic Growth
Presentation delivered at the Developing Scotland’s International Seaports: Securing Economic Growth Conference, 2016.

Designing to engage a television audience: how are different media used in TV ident creation?

Journal Article
Macdonald, I. (2015)
Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019
Purpose
 The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as ...

Positive psychology: A movement to reintegrate career counselling within counselling psychology

Journal Article
Robertson, P. (2015)
Positive psychology: A movement to reintegrate career counselling within counselling psychology. Counselling psychology review / the British Psychological Society, 30(3), 26-35
Content & Focus: In the UK career counselling has tended to evolve separately from the counselling psychology profession. Elsewhere, notably in North America, counselling psyc...

How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers

Journal Article
Galloway, L., Kapasi, I., & Whittam, G. (2015)
How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers. International Journal of Entrepreneurial Behaviour and Research, 21(3), 489-500. https://doi.org/10.1108/ijebr-12-2013-0224
Purpose The purpose of this paper is to report the experiences of researchers seeking to undertake mixed methods longitudinal research in the entrepreneurship discipline. In t...

Entrepreneurship, Leadership, and the Value of Feminist Approaches to Understanding Them

Journal Article
Galloway, L., Kapasi, I., & Sang, K. (2015)
Entrepreneurship, Leadership, and the Value of Feminist Approaches to Understanding Them. Journal of Small Business Management, 53(3), 683-692. https://doi.org/10.1111/jsbm.12178
Entrepreneurship research principally focuses on business growth. This focus valorizes the masculine and marginalizes other interpretations. Consequently, entrepreneurship is...

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