Competing with CRS-generated information in the airline industry.
Journal Article
Pemberton, J., Stonehouse, G., & Barber, C. E. (2001)
Competing with CRS-generated information in the airline industry. Journal of Strategic Information Systems, 10, 59-76. https://doi.org/10.1016/S0963-8687%2801%2900042-7
For over 20 years, computer reservation systems (CRSs) have been cited as a source of competitive advantage for the airlines that developed them. This paper reviews the develo...