Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017). Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room. In A. Ahmed (Ed.), Managing Knowledge and Innovation for Business Sustainability in AfricaPalgrave Macmillan. https://doi.org/10.1007/978-3-319-41090-6_10
Purpose: In Sub-Saharan Africa, FDI performance is considerably different between Zimbabwe and its neighbouring countries. This chapter examines FDI determinants for Sub-Sahar...