Mega-events brand meaning co-creation: the Olympic case
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (in press)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...
Organisational Structures and Contexts in British National Governing Bodies of Sport
Theodoraki, E. I., & Henry, I. P. (1994)
Organisational Structures and Contexts in British National Governing Bodies of Sport. International Review for the Sociology of Sport, 29(3), 243-265. doi:10.1177/101269029402900302
This paper reports the findings of the first stages of a research project which investigates the organisational structures of the National Governing Bodies of Sport (NGBs) in ...