Research explorer tool

84 results

Marketing Archaeological Heritage for Tourism

Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020)
Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications
Abstract not available.

The Conversation article - How tourist destinations can rebuild after coronavirus

Other
Leask, A. (2020)
The Conversation article - How tourist destinations can rebuild after coronavirus. https://theconversation.com/how-tourist-destinations-can-rebuild-after-coronavirus-140969
Abstract not available.

Events management education

Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Taylor & Francis (Routledge
Abstract not available.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify a...

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?

Journal Article
Easson, H., & Leask, A. (in press)
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model.

Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019)
The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005
Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models....

Senior Visitors to Attractions

Presentation / Conference
Leask, A., & Barron, P. (2018, April)
Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling
No abstract available.

Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland.

Presentation / Conference
Leask, A., & Barron, P. (2017, December)
Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing., Rosen College, UCF, Florida
No abstract available.

Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland

Journal Article
Barron, P., & Leask, A. (2017)
Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...

Materiality, memories and lived event tourism experiences

Presentation / Conference
Todd, L., Leask, A., & Ensor, J. (2017, June)
Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method...

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