Associate Professor in Festival and Event Management
Robertson, M., Junek, O., & Lockstone-Binney, L. (2014). Introduction: ProfessIonalIzatIon and event ManageMent. Event Management, 18(1), (1-3). ISSN 1525-9951
No abstract available. Item is introduction to journal issue.
Robertson, M. (2018, July). Festival leaders and resilient futures: Coast Arts and Local Education’. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
‘Festival leaders and resilient futures: Coastal Arts and Local Education’
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In...
Robertson, M., & Rogers, P. (2008, November). Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. Paper presented at International Tourism and Media Conference, Melbourne
No abstract available.
Robertson, M., & Darby, P. (2007, January). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference, Melbourne, Australia
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007, January). Access: Developing a research agenda for Edinburgh festivals and events. Paper presented at International Event Research Conference., Melbourne, Australia
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. doi:10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. doi:10.3727/152599518X15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical event studies: issues and perspectives. Event Management, 22(6), 865-874. doi:10.3727/152599518X15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), (5). doi:10.1108/IJEFM-05-2018-0032. ISSN 1758-2954
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management, 270-271. Burlington, USA: Jones & Bartlett Learning
Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) ...
Robertson, M. (2015). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Abingdon, Oxon, England: Taylor & Francis (Routledge)
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event management, 19(4), (567-587). doi:10.3727/152599515X14465748774001. ISSN 1943-4308
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Lockstone-Binney, L., Holmes, K., & Robertson, M. (2015). Introduction: events in society. Event management, 19(4), (429-431). doi:10.3727/152599515X14465748512489. ISSN 1943-4308
Introduction to special issue of the journal Event Management.
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 3-9. Abingdon, Oxon: Taylor & Francis (Routledge)
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 36-50. (1). Oxon, UK: Taylor & Francis (Routledge)
Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of societ...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...