Leask, A., & Barron, P. (2018, April). Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling
No abstract available.
Leask, A., & Barron, P. (2017, December). Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing., Rosen College, UCF, Florida
Leask, A. & Barron, P. (2016, January). Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK. Paper presented at International Marketing Trends Conference, Venice, Italy
Edinburgh Innovations Ltd
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 y...
ENU Development Trust
Conduct a large longitudinal study of generational changes in consumer behaviour and the consequent impact on future tourist decision making
Barron, P. & Leask, A. (2013, May). A case study of employee engagement in the hospitality industry. Paper presented at Council for Hospitality Management Education, 22nd Annual Research Conference., QMU, Edinburgh, Scotland
Leask, A., Barron, P. & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland
Leask, A., Barron, P., Fyall, A. & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore,. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi), Switzerland
Leask, A., Barron, P. & Fyall, A. (2011, June). Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies. Paper presented at Advancing the Social Science of Tourism, University of Surrey, Guildford
Barron, P., & Leask, A. (2017). Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), (473-490). doi:10.1080/09647775.2017.1367259. ISSN 0964-7775
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017). Managing Asian attractions, Generation Y and face. Journal of Hospitality and Tourism Management, 32, (35-44). doi:10.1016/j.jhtm.2017.04.006. ISSN 1447-6770
In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this st...
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017). Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), (548-566). doi:10.1080/21568316.2017.1303540. ISSN 2156-8316
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...
Barron, P., & Ali-Knight, J. (2017). Aspirations and progression of event management graduates: A study of career development. Journal of Hospitality and Tourism Management, 30, (29-38). doi:10.1016/j.jhtm.2017.01.005. ISSN 1447-6770
The provision of event management education in the higher education sector has grown significantly in recent years, yet little is known of the circumstances of the increasing ...
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2016). Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In Albrecht, J. (Ed.). Visitor Management in Tourism DestinationsCABI. ISBN 9781780647357
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2015). Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In Kozak, M. & Kozak, N. (Eds.). Destination Marketing: international perspectives. Routledge. ISBN 978-1-13-885589-2
No abstract available.
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.
Barron, . P. & Leask, A. (2013). Engaging the multi-generational workforce in tourism and hospitality. Tourism Review. 69, 245-263. doi:10.1108/TR-04-2014-0017. ISSN 1660-5373
Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enablin...
Leask, A., Fyall, A., & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. doi:10.1002/jtr.1940
This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and...
Although previous research has widely acknowledg...
Customer retention has long been considered an important element in achieving
competitive advantage for business org...
An investigation of perceptions of work based learning partnerships from the perspective of employers and universities. The findings will contribute to recommendations on how universities can enhance partnerships with employers in order to enhance the experiences of work placement students.