Lecturer in Festival and Event Management
Associate Professor in Festival and Event Management
Robertson, M. (2018, July). Festival leaders and resilient futures: Coast Arts and Local Education’. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
‘Festival leaders and resilient futures: Coastal Arts and Local Education’
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In...
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. doi:10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. doi:10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), (5). doi:10.1108/IJEFM-05-2018-0032. ISSN 1758-2954
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Robertson, M. (2015). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Abingdon, Oxon, England: Taylor & Francis (Routledge)
No abstract available.
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 3-9. Abingdon, Oxon: Taylor & Francis (Routledge)
Robertson, M., Newland, B., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218
This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect ...
Robertson, M., & Yeoman, I. (2013). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), (321-342). ISSN 0250-8281
This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the develope...
I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. A. Smith (Eds.), (2014). The Future of Events and Festivals
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement h...
I. Yeoman, M. Robertson, J. Ali-Knight, U. McMahon-Beattie, & S. Drummond (Eds.), (2004). Festival and Events Management: an international arts and culture perspective
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
Lees, G., Morrison, A., & Robertson, M. (2014). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings, 218-225
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events
Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroec...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...