Associate Professor in Festival and Event Management
Lockstone-Binney, L., Holmes, K., & Robertson, M. (2015). Introduction: events in society. Event management, 19(4), 429-431. doi:10.3727/152599515X14465748512489
Introduction to special issue of the journal Event Management.
Robertson, M., Junek, O., & Lockstone-Binney, L. (2014). Introduction: ProfessIonalIzatIon and event ManageMent. Event Management, 18(1), (1-3). ISSN 1525-9951
No abstract available. Item is introduction to journal issue.
Robertson, M. (2018, July). Festival leaders and resilient futures: Coast Arts and Local Education’. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
‘Festival leaders and resilient futures: Coastal Arts and Local Education’
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In...
Robertson, M., & Rogers, P. (2008, November). Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. Paper presented at International Tourism and Media Conference, Melbourne
No abstract available.
Robertson, M., & Darby, P. (2007, January). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference, Melbourne, Australia
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007, January). Access: Developing a research agenda for Edinburgh festivals and events. Paper presented at International Event Research Conference., Melbourne, Australia
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. doi:10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. doi:10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), (5). doi:10.1108/IJEFM-05-2018-0032. ISSN 1758-2954
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Robertson, M. (2015). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Abingdon, Oxon, England: Taylor & Francis (Routledge)
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event management, 19(4), (567-587). doi:10.3727/152599515X14465748774001. ISSN 1943-4308
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 3-9. Abingdon, Oxon: Taylor & Francis (Routledge)
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals, 219-235. Oxon, UK: Taylor & Francis (Routledge)
Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thous...
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals, 271-314. Oxon, UK: Taylor & Francis (Routledge)
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...