Lecturer in Festival and Event Management
Associate Professor in Festival and Event Management
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 3-9. Abingdon, Oxon: Taylor & Francis (Routledge)
No abstract available.
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals, 219-235. Oxon, UK: Taylor & Francis (Routledge)
Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thous...
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals, 271-314. Oxon, UK: Taylor & Francis (Routledge)
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
Robertson, M., Newland, B., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218
This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect ...
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014). The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. doi:10.3727/152599514x13883555341931
As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or...
Robertson, M., & Yeoman, I. (2013). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), (321-342). ISSN 0250-8281
This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the develope...
I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. A. Smith (Eds.), (2014). The Future of Events and Festivals
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement h...
Lockstone-Binney, L., Robertson, M., & Junek, O. (2013). Emerging knowledge and innovation in event management. International Journal of Event and Festival Management, 4(3), (176-178). ISSN 1758-2954
Item is guest editorial. No abstract available.
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013). Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), (179-185). ISSN 1758-2954
The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close ...
Robertson, M., Junek, O., & Lockstone-Binney, L. (2012). Is This for Real? Authentic Learning for the Challenging Events Environment. Journal of Teaching in Travel and Tourism, 12(3), (225-241). ISSN 1531-3220
This article explores a set of emerging competencies that education providers will be increasingly compelled to consider and, more importantly, embed in their event management...
J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), (2008). International Perspectives of Festivals and Events
In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, &. A. (2009). Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis, xix. Oxford, UK: Elsevier
No abstract available
Robertson, M., & Rogers, P. (2008). Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media. Scandinavian Journal of Hospitality and Tourism, 9(2-3), (206-224). ISSN 1502-2250
Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The ...
Robertson, M., Rogers, P., & Leask, A. (2008). Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), (156-169). doi:10.1080/19407960902992233. ISSN 1940-7963
The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a r...
Robertson, M., & Rogers, P. (2007). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. e-Review of Tourism Research, ISSN 1941-5842
The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporat...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...