Lecturer in Festival and Event Management
Associate Professor in Festival and Event Management
Ali-Knight, J., & Robertson, M. (2003). Introduction to arts, culture and leisure
No abstract available.
Robertson, M., & Wardrop, K. M. (2003). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...